Another popular way of building links for your website is through writing and submitting articles. This has become popular for several reasons. First, articles tend to be long so pages that include your article have a higher chance of being picked up and indexed by the search engines. Also, it’s a great way to include a link to your site by placing it into the “context” of the article. This is often seen as a higher value way of building a link than other forms such as directory submissions or text links.

There are a couple drawbacks to link building through articles. First, due to the fact that you generally are going to be submitting the same article to hundreds of sites, it will be duplicated hundreds of times all over the internet. This is sure to present some duplicate content issues with the search engines and you might find diminishing returns as the numbers grow. Second, writing an article takes time. Some have gone the route of hiring professional writers to generate topical articles for link building.

One of the final obstacles with articles is the submission process. Most article sites that accept free submissions require some type of registration. It begs the need of a program to help you coordinate all of the submissions you’ll be doing. I find Article Submitter Pro to be a great option for this - easy to use although not as fully-featured as I’d like at times. Plus there are over 1,000 article sites pre-loaded with the software.

Despite a few drawbacks, article writing still continues to be a popular way of adding relevant website links. Of course, serious website owners will seek a variety of linking options, but articles should make up a decent segment of your efforts.